About us

Viamax is a Swedish brand, founded in 2001, with a vision to improve people's sexual health and pleasure through natural innovation and science. The idea was born from two childhood friends who were inspired by the 1998 Nobel Prize in Physiology and its ground-breaking insights into the biology of the human body. With a unique combination of knowledge in finance, sales and marketing, they joined forces to create Viamax – a pioneer in premium sexual pleasure products.

A product range with science at its core

Our journey began with the launch of Sensitive Gel , a product that quickly became a bestseller thanks to its proven effect in improving female orgasm. The formula is based on scientific advances and has set the standard for our product quality ever since.

Inspired by ancient wisdom, created for modern needs

After the success of Sensitive Gel, Viamax went out into the world to deepen the knowledge of natural aphrodisiacs. Our travels led us to traditional herbal cultures in Asia, Africa and Latin America, where we found inspiration and lessons in ancient plant-based traditions. We have combined these insights with Swedish precision to create products that combine the best of two worlds.

Close contact with our consumers

Since the beginning, Viamax has maintained a close dialogue with users and retailers, including through the rapidly growing home party business. Through direct contact, we have gained valuable insights that have helped us adapt our products to the real needs of consumers. The result is a product range that supports sexual health with first-class ingredients, developed and manufactured in Swedish facilities with strict quality requirements.

Quality in every detail

At Viamax, we are uncompromising when it comes to quality. When developing our silicone-based lubricant, we took great care to find the optimal molecular size for the best possible glide, a detail that we know makes a difference to our users. This passion for detail and innovation is in every new product we create - our promise to you as a customer is to deliver world-leading products for intimate pleasure. We call them Pleasurizers .

A world-leading developer in sexual health

Today, after over two decades in the market, Viamax has established itself as a global leader in natural sexual enhancement products. We continue to strive to deliver products with the best ingredients and the latest research. Our founder's vision lives on in every product we create – an ongoing journey towards improved sexual health and well-being.